Lead Gen Media Buyer | Metta Dealers
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Remote paid media role · U.S. automotive

Help dealerships turn ad spend into sold cars.

Metta Dealers is looking for a bilingual Facebook Ads & Google Ads Lead Gen Media Buyer who can own performance across the entire funnel—not just the ad account.

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Review the role briefing first. Then apply only if the expectations match your experience.

Primary channelMeta Lead Generation
Account volume15+ Live Accounts
ScheduleMon–Fri · 9:30–6 ET
Compensation+$2,500 USD / month

The real job

Your job is not to launch ads. It’s to move the numbers that matter.

A lead is only the beginning. You will connect campaign decisions to lead quality, follow-up, appointments, showroom traffic, and sales—then act on what the full funnel is telling you.

What you’ll own

Hands-on execution. Clear judgment. Real accountability.

01 / META

Lead generation across multiple accounts

Manage and optimize dealership campaigns while maintaining a clear view of spend, cost, lead quality, and momentum.

02 / TESTING

Creative, offer, audience, and campaign testing

Build structured tests around angles, offers, audiences, and strategy—then identify what is working and act on it.

03 / FUNNEL

Full-funnel performance diagnosis

Trace performance from the ad and landing page through CRM follow-up, appointments, visits, and vehicle sales.

04 / GOOGLE

Google Search when the opportunity calls for it

Build and optimize local-intent campaigns using keywords, search terms, negatives, bidding, and ongoing optimization.

Be honest about the fit

This role is specific by design.

The strongest applications show recent U.S. lead-generation experience, platform depth, and clear performance reasoning.

This could be for you if…

  • You have 4+ years of hands-on paid media experience inside a digital advertising agency.
  • You have recently managed 15+ live accounts in U.S. local lead-generation markets.
  • You are exceptional inside Meta Ads Manager and comfortable with Google Search.
  • You understand tracking, customer journeys, CRM data, and the difference between a lead and a sale.
  • You communicate clearly in English at a C1–C2 level.

This is likely not for you if…

  • Most of your paid-media experience is e-commerce related.
  • Your analysis stops once a form lead is generated.
  • You need someone else to identify what to do inside the ad accounts.
  • You need constant oversight to recognize and act on performance problems.
  • You cannot work Monday through Friday, 9:30 AM–6:00 PM ET.

The opportunity

Real ownership, with the systems to support it.

You’ll own campaign strategy, testing, funnels, and performance—supported by automotive training, documented systems, and access to leadership.

Compensation

+$2,500 / month

Compensation and responsibilities can grow as Metta Dealers scales.

Schedule

9:30 AM–6:00 PM ET

Monday through Friday, working directly with a focused agency team.

Support

Training & systems

Structured automotive training, documented processes, and leadership access.

Time off

U.S. holidays & PTO

Paid U.S. holidays and PTO as part of a sustainable long-term role.

If the role fits your experience, show us the work behind it.

Start the application

Application

Bring the detail your experience deserves.

Specific examples, account context, testing decisions, and measurable outcomes give us a much more accurate view of your capability than surface-level answers.

Please complete every required field carefully. Your responses are reviewed as part of the existing Metta Dealers application workflow.